Association
Modernizing a Global Microbiology Publishing Portfolio
American Society for Microbiology (ASM)
Strategic Partner
The Client
The American Society for Microbiology (ASM) is one of the largest and most influential life science societies in the world, advancing microbial sciences through research, education, and policy.
Through ASM Journals, ASM publishes a comprehensive portfolio of peer-reviewed journals covering microbiology, immunology, infectious disease, and related disciplines. These publications serve researchers, clinicians, institutions, and global scientific communities.
The Challenge
ASM required a strategic design partner to:
- Conduct member research to understand journal usage patterns
- Improve UI/UX across publication and article-level pages
- Strengthen readability and content hierarchy for highly technical research
- Modernize the visual presentation of journal properties
- Ensure cohesive branding across multiple journal titles
- Support long-term scalability of the publishing platform
Key Insight
The experience needed to balance scientific rigor with intuitive navigation while reinforcing ASM’s authority in microbial sciences.
Our Solution
Celerate applied a research-driven publishing strategy to elevate ASM’s journal ecosystem.
Strategic Research & UX
Member interviews and behavioral analysis
UX strategy for journal landing pages and article experiences
Structured content hierarchy improving discoverability and readability
Publication Web Design
Our approach ensured that complex microbiology research remains accessible, discoverable, and visually authoritative.
Clean, modern visual systems aligned with scientific credibility
Improved layout for abstracts, figures, references, and supplementary materials
Consistent design language across multiple journal titles
Our approach ensured that complex microbiology research remains accessible, discoverable, and visually authoritative.
The Result
Improved usability across journal platforms
Stronger visual cohesion across the ASM journal portfolio
Enhanced readability for researchers and clinicians
Elevated digital presence aligned with scientific leadership
Sustainable UX framework supporting future publication growth
Why This Matters
In scientific publishing, clarity and structure amplify impact.
By combining member research with strategic UX and publication design, Celerate helped ASM strengthen the digital experience of its globally respected journal portfolio.
When scientific excellence meets engineered design, research travels farther and influences more.
Celerate
We don’t build websites. We build digital ecosystems for mission-driven organizations ready to grow with clarity, confidence, and control.
- Enterprise WordPress.
- GoSuite Member Management.
- Secure, AI-powered infrastructure.
Built for nonprofits who are serious about impact.
Ready to build something that matters?
Let’s talk. We’d love to hear what you’re working on.
(Call us at 301-694-0273 or email us at hello@goclerate.com)
