Nonprofit
Making Brain Science Accessible to the World
BrainFacts.org
Sponsored by Society for Neuroscience, Kavli Foundation, and Gatsby Charitable Foundation
Strategic Partner Since 2011
The Challenge
Neuroscience is complex.
Public understanding often lags behind scientific advancement.
BrainFacts.org was conceived as a global educational platform to translate cutting-edge brain science into accessible, trustworthy content for the public.
The mandate was ambitious:
- Serve a global audience
- Bridge scientists and non-scientists
- Establish credibility across continents
- Compete in a noisy digital information landscape
Key Insight
This wasn’t a website launch.
It was a public education initiative.
Our Approach
We grounded the project in research before design.
Research & Discovery
6 focus groups across 3 cities
16 interviews with scientists, educators, and policymakers
871 survey responses
Competitive landscape analysis
Insights shaped every structural and visual decision.
Information Architecture & UX
We designed a content structure that makes complex neuroscience approachable:
Clear topic pathways
Age-appropriate and audience-specific entry points
Strong editorial hierarchy
Scannable, digestible content presentation
The goal: clarity without oversimplification.
Brand & Visual Identity
We developed the BrainFacts logo and brand system balancing scientific authority with approachability.
The identity feels credible, global, and welcoming.
Custom Development & Launch
We delivered:
Full UI/UX architecture
Custom Sitecore development
Scalable content framework
Ongoing maintenance and performance support
The platform was built to support long-term educational growth.
The Results
Within one year of launch:
1M+ page views
6,000+ Twitter followers
50% of traffic from outside the United States
BrainFacts.org quickly established itself as a trusted global resource for neuroscience education.
Why This Matters
Scientific literacy shapes public policy, healthcare decisions, and global progress.
When science is communicated clearly and credibly, it expands beyond academic walls.
BrainFacts.org demonstrates how thoughtful research, strategic design, and strong branding can transform complex knowledge into global impact.
We don’t just design for global societies.
We build the digital backbone of scientific leadership.
Celerate
We don’t build websites. We build digital ecosystems for mission-driven organizations ready to grow with clarity, confidence, and control.
- Enterprise WordPress.
- GoSuite Member Management.
- Secure, AI-powered infrastructure.
Built for nonprofits who are serious about impact.
Ready to build something that matters?
Let’s talk. We’d love to hear what you’re working on.
(Call us at 301-694-0273 or email us at hello@goclerate.com)
