Association
Elevating the Digital Experience of Leading Oncology Publications
American Society of Clinical Oncology (ASCO)
The Client
The American Society of Clinical Oncology (ASCO) is one of the world’s leading professional organizations dedicated to advancing cancer care through research, education, and policy.
Through ASCO Publications including the Journal of Clinical Oncology (JCO) and related titles hosted on ASCO Publications (ascopubs.org) ASCO delivers high-impact oncology research to clinicians, researchers, and institutions worldwide.
ASCO’s publication platform is powered in partnership with Wolters Kluwer, a global leader in professional information and publishing solutions.
The digital publication experience must meet the highest standards of credibility, usability, and visual clarity.
The Challenge
Under the leadership of Wolters Kluwer as the publishing platform partner, ASCO required a strategic design partner to:
- Conduct research with members to understand user needs and reading behaviors
- Improve UI/UX for publication landing and content pages
- Elevate the visual design of high-impact oncology journals
- Ensure clarity and usability across large volumes of peer-reviewed content
- Support ongoing advertising design within publications
- Maintain visual consistency across digital and print assets
- Develop cohesive brand elements including logo and book design
Key Insight
The experience needed to balance academic rigor with intuitive navigation reinforcing ASCO’s leadership in oncology research while operating within a complex, enterprise publishing ecosystem.
Our Role & Partnership
Celerate was engaged by Wolters Kluwer, who managed the overall publishing platform and project delivery, to provide research-driven UX strategy and creative design leadership in support of ASCO’s publications.
Working collaboratively with both organizations, Celerate served as the dedicated design and research partner across digital and print channels.
Our Solution
Research & Strategy • UI/UX Design • Publication Web Design • Brand & Creative Stewardship
Strategic Research & UX
Member interviews and audience research to inform publication UX
UI/UX design for publication and article-level experiences
Improved hierarchy and readability across journal content
Structured layout enhancements to support discoverability
Digital & Publication Design
Visual design for publication pages aligned with ASCO’s brand authority
Design systems supporting consistency across multiple journal titles
Optimized layouts for dense, peer-reviewed oncology research
Creative & Brand Stewardship
Ongoing ad design for journal publications
Book design supporting ASCO’s educational initiatives
Logo development aligned with publication identity
Cross-channel consistency across digital and print assets
The Result
Enhanced usability across publication pages
Stronger visual consistency across journals
Improved readability and content hierarchy
Cohesive branding across digital and print materials
A trusted creative partnership supporting evolving publication needs
Why This Matters
In academic publishing, trust is conveyed through clarity, structure, and design precision.
Through partnership with Wolters Kluwer and ASCO, Celerate helped strengthen the digital experience of one of the world’s most influential oncology publishing platforms.
When research excellence meets engineered design, knowledge becomes more accessible and more impactful.
Celerate
We don’t build websites. We build digital ecosystems for mission-driven organizations ready to grow with clarity, confidence, and control.
- Enterprise WordPress.
- GoSuite Member Management.
- Secure, AI-powered infrastructure.
Built for nonprofits who are serious about impact.
Ready to build something that matters?
Let’s talk. We’d love to hear what you’re working on.
(Call us at 301-694-0273 or email us at hello@goclerate.com)
