Project Overview

Objective

Builders National Cooperative needed a simple web presence to explain and sell a seemingly complex process. Having already designed their brand, Celerate had a palette to work from.

Solution

The first step was to take the BNC process and finetune it graphically down to a simple yet informative infographic. That infographic helped to drive the creative process throughout the rest of the website. The result is a custom web presence that informs, educates, and converts.