Objective

Rodgers Consulting is a well-known and well respected planning and engineering firm in the Washington, DC area. So, when it came to a rebrand, understanding their mission was essential – “to provide quality consulting services for clients who recognize the importance of integrity, community responsibility, with a commitment to excellence in planning and design.”

Rodgers was also in the process of a transition in leadership. It was clear that Rodgers needed a team who could capture where Rodgers came from and, at the same time, where they were headed.

Solution

After a lot of discussion and planning with the Rodgers marketing and management team, Celerate began the designs. The process was one of experimentation as it was still unclear how far Rodgers needed to go. In the end, we feel that, as a team, Rodgers Consulting and Celerate arrived at the perfect design, font, and color scheme for the next chapter in the Rodgers Consulting story.