Objective

As part of its efforts to promote a new office location, Greater Maryland Pain Management (GMPM) selected Celerate to design a collection of visually unified marketing materials. This included mailer postcards, office banners, and a promotional packet containing referral forms and service information inserts. Celerate was given full freedom to invent a new and exciting way to represent GMPM’s brand through this marketing effort.

Solution

The new print materials reference the sharp angles and colors in GMPM’s logo to present information in a visually dynamic format. Each piece combines light and dark backdrops that provide high contrast areas for content. These areas are separated by angled dividers that drive the flow of the design. Content and imagery are balanced consistently across all pieces to reinforce a cohesive theme. The promotional packet folder features a full-spread design across the outside that effectively encapsulates GMPM’s services and location details. The packet inserts are tailored to balance legibility with a style that compliments the overall packet’s look and feel. These visual rules were applied in various ways across the full collection of materials, indicating that they hold great potential for GMPM’s future marketing campaigns.