Project Overview

Objective

There’s no question that professional presentation is key when marketing attorney services. The law firm Davis, Agnor, Rapaport & Skalny (DARS) approached Celerate to fulfill this goal for their online presence. DARS Law provides a wide range of attorney services for both businesses and individuals, so careful categorization of service details was essential. It was also important to provide a comprehensive bio for each of the firm’s attorneys that was both personable and informative.

Solution

The newly developed website features a distinct look that leverages sharp angles, bold typography and imagery to drive the flow of each page. Practice areas are carefully broken down into multiple tiers to make it easier for potential clients to find relevant information. Attorney bios are displayed with portrait imagery and tabbed content categories. Each bio features a prominent list of services that drive users to service content pages. This integrates the services and attorney details together as an effective marketing narrative. Alongside this narrative, the website features an organized collection of resources and articles to help potential clients gather information about their needs. The overall design is brand-centric with clear paths for users to follow to their preferred content and goals.