Objective

Builders National Cooperative or BNC is a Mid-Atlantic area-based home construction solutions provider. Their unique product allows builders to enjoy some of the cost savings and time efficiencies that regional and national homebuilders take advantage of. It was essential to convey BNC’s unique qualities as a company in its branding.

Solution

After working with the management team at BNC, Celerate developed a strong but playful brand combining elements that subconsciously tell the BNC story. The new logo uses elements of construction design with a subtle target symbol to reinforce BNC’s ability to get their clients through every project on time, and on target.