Project Overview

Digital strategy development for the world's largest professional society for clinicians and scientists working to conquer blood diseases

Our report and recommendations make up an integral part of ASH's long-term strategic plan.

• Interviews with a large number of members reflecting a wide variety of demographic groups allowed us to identify pain points and needs.
• Our evaluation of back-office systems and integrations allowed us to recommend ways to increase efficiencies and reduce potential points of failure.
• We developed information architecture and feature recommendations to more quickly connect users with content important to them.