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    Sep 15, 2023

    ASM | American Society for Microbiology Journals

    Celerate
    ASM | American Society for Microbiology Journals
    ASM | American Society for Microbiology Journals
    ASM | American Society for Microbiology Journals

    Project Overview

    Project Type Research & Strategy
    Company American Society for Microbiology
    Year 2015
    VISIT COMPLETED WEBSITE

    Design and launch two new open-access journals for the world's oldest and largest life-science organization

    In-depth research with stakeholders and readers provided strategic imperatives that allowed us to align design directions with organizational objectives.

    • Fully responsive, complementary designs for mSystems and mSphere journals will be used as a template for 15+ future ASM online journal redesigns and allow visitors to easily interact with high-value research content from a variety of devices.
    • Pre-design in-depth interviews with internal stakeholders and target audience members helped identify the strategic and business goals for the redesign project.
    • Surveys and analysis of Google Analytics data revealed the gaps between business goals and user behavior, and provided the insight that allowed us to define a path to a success.