Project Overview

Objective

The American Great Lakes Port Association is dedicated to advancing public policies that enhance maritime commerce and employment opportunities. As a valued client for over a decade, we previously designed a website that served them for nearly nine years. The goal of this new project was to update the legacy code for improved search engine optimization and to enhance the focus on annual meetings, ensuring members can quickly access the information.

Solution

Leveraging our extensive experience with the American Great Lakes brand, we crafted a custom WordPress site tailored to their needs. The new site features a more responsive design and improved search engine friendliness, achieved through code simplification and an optimized hierarchy of header tags. We completely restructured the membership area and created a new, easy-to-update landing page for the annual conference. The revamped website now offers members a portal with all necessary information readily accessible.